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Food and Beverage Industry Case Study

Data Dynamix Food Beverage
Food-Beverage-background

Background

As a restaurant or creamery owner, you’re likely looking to increase foot traffic, especially during holiday weekends. One of our clients, a deli and creamery, faced this exact challenge during Memorial Day Weekend. 

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Strategy

We employed the AIDA framework (Attention, Interest, Desire, Action) to create an effective email campaign:

  1. Attention : We used the subject line “Let us treat you!” to capture attention.
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  2. Interest: We highlighted the opening during Memorial Day Weekend and included enticing images.
    3.  
  3. Desire : We offered a clear incentive to print and redeem for a treat at the deli and creamery.
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  4. Action : We included calls-to-action (CTAs) encouraging recipients to print the offer and visit the store.

Execution

The email targeted local customers, featuring:

  • High-quality images of the deli and creamery.
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  • A clear, easy-to-redeem offer.
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  • Mobile-optimized design for accessibility.

Results

  1. Open Rate: 43%
    2.  
  2. Click-Through Rate: 19%
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  3. Foot Traffic Increase: 30% over the weekend.
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Want to serve up a successful marketing strategy and attract more diners? Fill out our form to discover how Data-Dynamix can help you increase foot traffic with targeted email campaigns and consumer behavior data. 

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