Home Improvement Sector Case Study
Background
As a flooring store owner, you’re likely looking to increase foot traffic and boost sales during promotional periods. One of our clients, a flooring retailer, faced this exact challenge during their Memorial Day sale.
Strategy
We used the AIDA framework (Attention, Interest, Desire, Action) to create a compelling email campaign
- Attention : We used the subject line ” Are you shopping for floors?” to grab attention.
- Interest: We featured attractive images and descriptions of various flooring options and special financing offers.
- Desire : We emphasized exclusive Memorial Day discounts and customer satisfaction guarantees to create a sense of urgency.
- Action : We included clear calls-to-action (CTAs) encouraging recipients to visit the store or shop online.
Execution
The email targeted potential customers who had shown interest in home improvement, featuring
- High-quality images of different flooring products.
- Detailed information about the Memorial Day sale and financing options.
- Mobile-optimized design for a seamless user experience.
Results
- Open Rate: 47%
- Click-Through Rate: 23%
- Sales Increase: 35% during the campaign period.
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