Education Sector Case Study
Background
As a school administrator, you’re likely looking to showcase your institution’s advancements and attract more students. One of our clients, a community school district, faced this exact challenge.
Objective
The primary objective was to increase awareness of the school district’s technological advancements and attract new student enrollments through a targeted email marketing campaign, supplemented by consumer foot traffic data.
Strategy
- Highlighting Improvements : We focused on the school’s technological advancements and infrastructure improvements.
- Engaging Visuals: We utilized high-quality images of the upgraded classrooms and computer labs to create a visual impact.
- Targeted Messaging : We sent emails to parents and community members within the district’s geographic area.
- Clear Call to Action (CTA) : We included CTAs directing recipients to the school district’s website for more information and enrollment inquiries.
- Display Advertising : We used CFTD to deploy targeted display ads, reinforcing the email messaging and reaching potential families more effectively.
Results
- Increased Awareness : The email campaign, combined with targeted display ads, led to a 75% increase in visits to the school district’s website.
- Higher Engagement: The engaging visuals and clear messaging resulted in a 50% increase in email open rates and a 45% increase in click-through rates.
- Boosted Inquiries : The campaign generated a 40% rise in inquiries about enrollment and school tours.
- • Community Support : Enhanced the district’s reputation for providing quality education, leading to increased community support and positive feedback from parents.
Ready to attract more students and engage your community? Complete our form to learn how Data-Dynamix can enhance your school’s marketing efforts and showcase your institution’s advancements.