Healthcare Industry Case Study
Background: As a healthcare provider, you’re likely looking to strengthen your presence and support in your local community. One of our clients, a prominent children’s hospital, faced this exact challenge in Southwest Riverside County.
Objective: The hospital aimed to enhance community engagement and support through a targeted email marketing campaign, supplemented by consumer foot traffic data (CFTD).
Strategy
- Community-Centric Messaging: We focused on highlighting the hospital’s commitment to serving the local community.
- Visual Storytelling: We utilized impactful images of the hospital’s facilities and patient care to create an emotional connection.
- Targeted Audience : Emails were sent to residents within Southwest Riverside County who had previously shown interest in healthcare services.
- Clear Call to Action (CTA) : We included CTAs encouraging recipients to visit the hospital’s website for more information and support opportunities.
- Display Advertising : We employed display advertising based on CFTD to reach potential supporters more effectively.
Results
- Increased Website Traffic : The email campaign, combined with targeted display ads, resulted in a 70% increase in visits to the hospital’s website.
- Enhanced Community Engagement: The community-centric approach led to a 50% rise in social media interactions and shares.
- Higher Awareness : The campaign significantly boosted awareness about the hospital’s services, with a 55% increase in inquiries and calls.
- Support Growth : The targeted emails and display ads helped garner a 40% increase in donations and volunteer sign-ups from the local community.
Are you ready to see similar results for your healthcare facility? Fill out our form to learn how Data-Dynamix can help you connect with your community and drive engagement.