Enhancing Community Support through Targeted Email Campaigns
Background
A prominent children’s hospital aimed to strengthen its presence and support in the Southwest Riverside County community. The hospital sought to increase awareness about its services and foster a stronger connection with local residents.
Objective
The primary objective was to enhance community engagement and support through a targeted email marketing campaign, supplemented by consumer foot traffic data (CFTD).
Strategy
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- Community-Centric Messaging: Focused on messaging that highlighted the hospital’s commitment to serving the local community.
- Visual Storytelling: Utilized impactful images showcasing the hospital’s facilities and patient care to create an emotional connection.
- Targeted Audience: Sent emails to residents within Southwest Riverside County who had previously shown interest in healthcare services.
- Clear Call to Action (CTA): Included CTAs encouraging recipients to visit the hospital’s website for more information and support opportunities.
- Display Advertising: Employed display advertising based on CFTD to reach potential supporters more effectively.
Results
- Increased Website Traffic: The email campaign, combined with targeted display ads, resulted in a 70% increase in visits to the hospital’s website.
- Enhanced Community Engagement: The community-centric approach led to a 50% rise in social media interactions and shares.
- Higher Awareness: The campaign significantly boosted awareness about the hospital’s services, with a 55% increase in inquiries and calls.
- Support Growth: The targeted emails and display ads helped garner a 40% increase in donations and volunteer sign-ups from the local community.
Conclusion
The targeted email campaign, enhanced with CFTD-based display advertising, successfully increased community support and awareness for the children’s hospital. This case study underscores the power of focused messaging and integrated marketing strategies in driving community engagement and support.