Senior Living Industry Case Study

Background

As a senior living community operator, you’re likely looking to boost engagement, increase event attendance, and ultimately, improve occupancy rates. One of our clients faced this exact challenge when celebrating their 1st anniversary.

Objective

The goal was to increase engagement and attendance at the anniversary event, and to gather consumer foot traffic data for future marketing efforts.

Strategy

We employed the AIDA framework (Attention, Interest, Desire, Action) to create an effective email campaign:

Attention : We used the subject line “Celebrate Our 1st Year Anniversary with Us” to capture attention.
Interest: We included vibrant images and event details.
Desire : We emphasized the community’s success and special event activities to create desire.
Action : We included clear calls-to-action (CTAs) encouraging recipients to attend the event or learn more.

Execution

The email targeted residents, families, and potential new residents, featuring:

High-quality images of the community and event highlights.
Event details and a warm invitation to join the celebration.
Mobile-optimized design for a seamless user experience.

Results

Open Rate: 48%
Click-Through Rate: 21%
Event Attendance Increase: 35% compared to previous events.
Consumer Foot Traffic Data: Gathered valuable data on attendee demographics and interests during the event.

Impact on Future Campaigns:

Re-engagement Rate: 30% increase in email open rates for follow-up campaigns
Conversion Rate: 25% higher conversion rate in future promotional emails

Ready to create a thriving community and improve your marketing effectiveness? Complete our form to learn how Data-Dynamix can help you connect with more potential residents and their families through targeted email campaigns and consumer foot traffic data analysis.