Memorial Day Promotion for Deli & Creamery
Overview
An email campaign was launched to promote a special offer for a deli and creamery during Memorial Day Weekend. The goal was to increase foot traffic by offering a treat to customers who printed and brought in the offer.
Strategy
The campaign followed the AIDA framework:
- Attention: The subject line “Let us treat you!” was designed to capture attention.
- Interest: The email highlighted the opening during Memorial Day Weekend and included enticing images.
- Desire: A clear offer to print and redeem for a treat at the deli and creamery created desire.
- Action: Calls-to-action (CTAs) encouraged recipients to print the offer and visit the store.
Execution
The email targeted local customers, featuring:
- High-quality images of the deli and creamery.
- A clear, easy-to-redeem offer.
- Mobile-optimized design for accessibility.
Results
- Open Rate: 43%
- Click-Through Rate: 19%
- Foot Traffic Increase: 30% over the weekend.
Conclusion
The email campaign successfully increased foot traffic by clearly communicating the value of the offer, demonstrating the effectiveness of targeted email marketing in the food and beverage industry.